This is great news for all the vegans in the world. One of the largest pizza producers has made plans to create a cheese free pizza. They are not making it a plain vegetable and sauce topping pie, rather they are planning on making a pizza with Soy cheese. That will entice lots of vegans.
I have tried soy cheese a long time ago and it was not bad. I imagine that if the big pizza companies have gotten into the act then it probably tastes really good.
There are going to be lots of eyes watching how this goes. If it sells, then you can expect all of the other pizza chains to follow suit. There is a really large untapped market. Many vegans loved pizza, and they make cheese free pizzas at home. There are some really good brands in the supermarket that you can buy and cook in your over. What is missing is the convenience of a take out shop.
Currently it is only being offered in Israel. I think that they should market it in the United States. There are lots of people who would get it. Not only ethical vegans, but lots of vegetarians would probably try it, plus there are whole segments of people who are not strictly vegan or vegetarian, but who are lactose intolerant or who simply think it is not healthy to eat that much cheese.
The article says the price is about $20 bucks. Thats alot of money for a pizza. If they lower the price then I could see this being a big seller.
Alot of vegetarians are already hesitant about cheese, because so much of it is made with rennant, and that's not vegetarian freidnyl. You have some cheese which use artificial rennant, or lemon juice, but most do not.
You can read more about the Dominos Vegan pizza here:
http://www.npr.org/blogs/thesalt/2013/12/19/251998998/hold-the-cheese-israelis-sway-dominos-to-make-vegan-pizza
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.